For UK coin dealers
That is the entire pitch. A business seller on eBay pays a final value fee on the item plus what the buyer paid for postage, plus a fixed fee per order, plus the regulatory operating fee, plus VAT on all of it. Selling here costs you six per cent of the coin price. Not the postage, not a listing fee, not a per-order charge.
On a £25 coin posted for £2.92 that is £1.50 to us, against something like £3.40 to £4.90 to eBay depending on your fee rate and whether you reclaim the VAT. At four hundred orders a month the difference lands somewhere between roughly £780 and £1,350. That is a wide range because eBay's published rate is not as clear as it ought to be, so put your own numbers in below rather than taking ours.
Florin House is pre-launch. The coin catalogue — a few thousand British coin types with values, mintages and varieties — has been running for a while and brings in search traffic. The marketplace attached to it has sold almost nothing. As of August 2026 that is none. Not a soft launch. None.
So a low fee on no sales is worth nothing, and we are not going to pretend otherwise. The honest version of this offer is dual-listing: keep selling wherever your buyers already are, put a slice of stock here as well, pay 6% on whatever happens to sell, and see whether the traffic turns into orders. If it does not, you have lost the time it took to list. If you would rather wait until there is a track record to look at, that is a completely reasonable call and we would rather you made it now than after a disappointing month.
What we can tell you honestly is that the fee structure is not an introductory rate waiting to be raised once you are locked in. It is what the business is built to run on.
The Florin House side is read live from our fee settings, so it is what you would actually be charged. The eBay side is an estimate — see the workings below it.
Coins you post, not listings you hold.
The coin only, excluding postage.
eBay's percentage applies to this. Ours does not.
eBay, estimated
£1,376 – £1,628
a month · £3.44 – £4.07 an order
Florin House
£600
a month · £1.50 an order · 6% of the coin, nothing else
Difference
£776 – £1,028
a month, on the orders you moved across
| Per order | Low | High |
|---|---|---|
| Final value fee on item and postage | 10.9% | 12.8% |
| Regulatory operating fee | 0.35% | 0.35% |
| Fixed fee per order | £0.30 | £0.40 |
| VAT on the above | excluded (you reclaim it) | |
| Total on a £25.00 coin + £2.92 postage | £3.44 | £4.07 |
Treat that range as an estimate, not a quote. The two published figures for the collectables final value fee disagree — 10.9% against 12.8% — and we could not get eBay's own rate card to confirm either. Your category, your store subscription and your promoted-listing spend all move it. Open your last eBay invoice, divide total fees by the number of orders, and put that against the Florin House column. If our estimate is wrong we would genuinely like to know which way.
And so you are not surprised later: the buyer pays 4% + £0.20 on the item, on top of postage at cost. That is on the buyer's side of the invoice, not yours — but it is part of what your coin costs someone, so you should know the number.
Things that are not fees but will decide whether this suits how you work.
The buyer pays the carrier rate, the platform buys the label and registers tracking. You print it and post it. If you currently make a margin on postage, you will not make it here — worth putting on the other side of the scales.
Postage is consolidated per seller, and a Large Letter carries 750g. Twenty 50p pieces weigh about 160g. If you can get a buyer to take three coins instead of one, all three ride on one label — which is the one thing coins can do that clothes and records cannot.
That is the buyer protection window. Payouts run through Stripe Connect, so you go through Stripe's identity checks before you can list. It is slower to your bank than you may be used to, and there is no way to shorten it.
A claim goes to you before it goes to us, and higher-value or higher-risk coins get more evidence asked of the buyer, not less. The written policy is shown to you during seller setup — read it before you list anything expensive, not after.
UK online marketplaces are required to collect seller details and report them to HMRC under the digital platform reporting rules (DAC7). The threshold is 30 sales or about €2,000 of proceeds in a calendar year, per seller, per platform. Anyone trading will pass that in weeks, which means we will ask you for your name, address, date of birth or company number, and your National Insurance or tax reference, and we will report your annual totals.
None of that is unique to us — eBay, Etsy and Vinted all do the same, and you are very likely already reported. We mention it because being asked for a tax reference by a marketplace you joined last week is unsettling if nobody warned you, and it is not optional for either of us.
Email support@florinhouse.com with roughly what you sell and how many orders a month you do. There is no onboarding process to get through and nothing to sign — it is one person at this end, and the useful first conversation is whether your stock is the kind of thing the catalogue's traffic is already searching for.
If you would rather just try it, seller setup is on the listings page: shipping address, the dispute policy, Stripe identity checks, tax details. It takes about ten minutes and costs nothing.
Fee comparisons on this page are estimates of third-party pricing compiled in August 2026 from published sources, not quotations, and eBay's fees are theirs to change. The Florin House rates shown are read live from our own fee settings. Nothing here is tax or accounting advice.